Although it is still before Thanksgiving, my family has already jumped into the Christmas spirit. While we’re Christmas-loving people and jumping into the magic is certainly not a huge leap for us to take, it is happening a little earlier than usual this year. Today we went on a mission to find some Christmas magic at Jordan’s Furniture in Avon, MA. We wanted to view their 1st Annual display of the Enchanted Village vintage collection that they purchased from auction this year. After they bought it they arranged for the collection to be restored to its former glory. I was really excited to see the Enchanted Village again. I have been hearing about this Enchanted Village collection and Jordan Marsh’s blueberry muffins from my grandparents and parents since I was little. Because of all of the stories that I have heard, I thought this collection had actually been part of my childhood. But, according to the collection’s signage, Jordan Marsh stopped presenting this collection to the public in 1972 and they didn’t begin displaying it again until 1990 so the display wasn’t really part of my childhood, I only “remembered” it from my family’s pictures and stories. While I have seen this collection several times over the years, all of my visits must have occurred after 1990. I know one thing for sure, Jordan’s Furniture’s presentation of this collection far surpasses all others.
Walking into the store you are immediately transformed into a White Christmas kind of mood. Here is how they transformed the entrance foyer of Jordan’s Furniture.
Opposite this display was a little kiosk where you could purchase souvenirs and some very special blueberry muffins. These muffins were baked using the official Jordan Marsh recipe that Jordan Marsh baker, John Pupek, used whenever he was baking those famous Jordan Marsh muffins.
As we walked into the Enchanted Village we were greeted by falling snow! Our first “snow” of the season, in fact. It really made the indoor showcase seem even more Christmasey from the moment we walked in.
The entire room was dripping with the magic of Christmases from the past. Here is a picture from my favorite scene. Can you spot the Teddy Bear? He’s popping his head out from the chimney. He must be waiting for the coast to be clear so he can run across the floor and sit under the Christmas Tree to wait to be discovered by a child on Christmas Morning. How fun it was to watch my girls spot him popping his head out. I could feel their wonder as they pondered whether that was how Santa’s magic really worked.
The whole collection was rich with details. I am already planning another trip with my girls, my mom, grandmother and probably others so I can take in more of these little details. There were so many to see! Be sure to take your time as you stroll through the collection. To name a few special details, I saw several references to Jordan’s Furniture, Jordan Marsh, and even a Macy’s reference. See how many you can spot!
Take a close look at this Teddy Bear. To me, it looks like a Disney Bear. Have you seen one? They have the hidden Mickey lighter colored face. I am pretty sure that it’s the lighting that is making this Teddy Bear resemble the Disney Bear, but you be the judge. What do you think?
Here’s what a Jordan Marsh Company bag looked like in the 60s. Very detailed.
Here is St. Nicholas getting ready to come meet my girls.
Here he is with my girls, I’m sure he’s making sure they have been nice. Even though it is a bit early in the season, Santa wants everyone to know Merry Christmas to all and to all a Good Night.
I would like to give a big THANK YOU to the wonderful folks at Jordan’s Furniture. From the woman who helped me with our family photo purchase, who was bubbling over with kindness to her customers and praise for Eliot Tatelman and other Jordan’s Furniture folks, right on up to Eliot Tatelman, who I am sure made the auction purchase and beautiful restoration and display of this collection happen: my family and I had a wonderful day and we really appreciate that even during a recession you found a way to generate so much Christmas spirit and wonder for the people of New England–for free. I hope you all have as wonderful of a Christmas as you will certainly be generating for your customers. Merry Christmas and Happy Holidays!
To all New Englanders: My advice is to visit during the week and as early as you can. Jordan’s Furniture was busy. You can tell that the Jordan’s staff has really tried to make your time spent waiting to view this collection fun by setting up TVs which constantly display the Polar Express. You will find that Jordan’s Furniture’s motto that they are not just a store, they are an experience is certainly true. Be sure to check out their their website for more details about other holiday magic they are hosting. If you decide to add an experience to your viewing of the Enchanted Village, I recommend purchasing your tickets for that extra experience first and then visiting the Enchanted Village while you’re waiting for your other experience’s show time. Enjoy!